How often do you look at something more prosperous and abundant and not feel a lack within you. Strangely lack is a matter of perspective. The Panda updates seemed to have reminded us that more is always not better.
More Links, More Anchor text, More Content, More Likes, More followers all do not add up to More traffic or More leads. When it comes to traffic more is not always better. More links do not necessarily mean better rankings and more traffic. A change in perspective towards the type of links can move little traffic to increased traffic and better search engine placement.
Content seems to be the new buzzword these days. Content links, content marketing, content promotion, social media content are just a few variations to the word.
So what has really changed?
- The information that we want to circulate
- What we write and who we write for
- How much is original and unique
- Do we link our content to facts, to the primary source of information or are we just revising other people’s thoughts?
That brings us to the first question. What is good content?
What is good Content?
Content that stands the test of time is good content. Figures and data can change over time but some basic elements remain stable. It is the combination of your view, the topic chosen, the headline selected and the freshness of content.
When you write keep a small checklist handy:
- Write atleast 1000 words. Long content has more chances of showing up on SERPs than short content.
- Write catchy and trending headlines. Read this guide to writing interesting guidelines.
- Optimize written content.
- Write keeping mobile users in mind. Keep the first paragraph as short and to the point.
- Chrome offers voice search. Keep that in mind when adding keywords. Check more on using voice search here.
- Make sure your blog posts are easy to read by using correct grammar and spelling errors. Errors can affect your credibility in a negative way.
Where do the links fit in Content syndication?
Gain reputable, credible, and authoritative inbound links:
- Link externally to more detailed sources of information
- Link to other blog posts and inner pages of your site
- Link the images
- Link from social profiles
- Link from guest posts and so on.
How often should Content be written?
Content written should be fresh. Your blog posting frequency is directly tied to the freshness of your blog.
Visitors will come as frequently as the updates on a blog. It is for you to determine how frequently you can update content. A daily blog post is great but does it needs to be consistent? Do this only if you can maintain it. Identify your goals and then choose your blog posting frequency.
Some people advocate posting content multiple times a day, some feel once a day is pretty good and some post content once a week.
To start with you should blog at least 3 to 5 times a week. The aim is to get more readers. Once you have readers you can scale down to once or twice a week. If you want to grow your blog then blog as quickly as possible, multiple daily blog posts are required to build up interest.
How do you promote original unique content?
Writing content that is brilliant is only half the work done. Who is going to see this brilliant piece of information? Spend as much time in promoting content as you do in writing content. Have you spent enough time and effort in building and maintain your twitter, facebook, Google plus profiles and other social media profiles. If not then it’s never too late to continue the efforts you started. Look for ways you can add genuine people. These are the people who may read that brilliant piece of information that you laboured over. You don’t want the effort wasted. So add people to your circles with some thought. Don’t buy followers and likes. Relevancy is the key. You want to have content published on the sites most closely related to what you offer.
How many shares are too many shares? How many tweets are appropriate and how many are spam?
- Share your articles on like minded sharing and social voting communities.
- Share on Delicious and Stumble Upon. You do not have to have a button on your site. You can just go on delicious or stumbleupon and submit it. Just make sure you do not overdo it by submitting all your articles.
- Share on LinkedIn. Join similar groups and your stuff tends to get promoted within the group.
- Share on Google+.
- Pin it on Pinterest
Check this really great article on content promotion.
What can you really expect?
The more you promote and syndicate content especially social media content, the more are the chances of the content being shared. When your content is shared on social media, its reach is amplified. As the reach increases the content gets more exposure. More exposure results in an increase in traffic to the website.
More content promotion also establishes trust and gives a website more credibility – a very important factor when making a buying decision.
The goals of Content Marketing are to: Build relationships with existing clients, attract new customers, demonstrate benefits, and tell interesting stories about your brand and to appear in search engines and increase web traffic.
Can you measure this?
To see if the content marketing strategy was successful you can analyse a few metrics mentioned below. Figure out which ones you want to measure. However it is not easy to gauge the effectiveness based on a piece of content.
- Ranking on search results and search as a traffic source.
- Increase in first time visitors to a site.
- Increase in social metrics – more likes, shares, followers etc.
- Increased engagement: Increased total page views, longer visit durations, lower bounce rates.
- Increase in subscribers, and leads.