Archive for April, 2011

Optimizing Images

Wednesday, April 27th, 2011

Optimizing images for maximum leverage

"Optimizing Images"

Optimizing images

SEO does not have to be limited to text only. A picture can speak volumes especially if the images are optimized with the right keywords.

Using a relevant and clean image sends a message faster than text does. The picture should be able to convey what a post or information is about.

Using a relevant and clean image sends a message faster than text does. The picture should be able to convey what a post or information is about.

Aligning the picture to the top left or right is a good idea as it keeps the focus and conveys the message at the first glance.

Pick a related keyword or keyword variation related to the content of your blog post or webpage. Instead of naming the picture as pic1 or pica use the keyword that sums the information on the page. This keeps the focus on the keyword.

Use alt text so that search engines can identify what the image is about. There is no need to overstuff with keywords. Just a few relevant words in the description should be good enough.

Images should not be too heavy to load. Keep the file size under 25K.If you can resize an image instead of scaling it down the great!

By defining the exact size of the image through HTML it makes load time quicker as instructions for search engines become clearer.

Adwords Management

Friday, April 8th, 2011

If you are wishing that your PPC marketing campaigns should perform better then run a small checklist to see if you are still on the right track.
Do You Split-Test & Check Your Ads on a Daily Basis?

A minor change like adding a character can go a long way in inceasing the CTR of a performing ad to make it perform really well.

Do you have a targeted and relevant ad for every keyword that you bid on?

Do you use Dynamic Keywords?

Are you putting a broad match for all the keywords? Do you use “Phrase” or “Exact” Match” where it fits?

Have you removed ‘negative keywords’ or those that invite unnecessary traffic to your site?

Is the Landing page (the page that you want visitors to come to when they click on the ad) full of quality information, rich in keywords, and does it relate specifically to the offer featured in the ad ?

To get results with your published ads fine-tune the Adwords campaign on a daily basis. If you are not doing this  then maybe it is time to outsource management of your adwords campaign!!