A business exists because of it’s customers. Before an inquiry can convert to a customer, the store requires a certain amount of visitors who can browse and make an enquiry. Having a website may be critical, it doesn’t do a business any good unless people are actually visiting it. If your business is local and you really need only local visitors then there is really no point in trying to reach out to the entire globe. If your business can only serve people who visit you then your efforts should be spent on getting local internet users from within your local region. For example you may be based in Houston or in Mumbai then getting an inquiry from either Herman Park Drive, Houston or getting an enquiry from from Colaba, Mumbai would be more beneficial than an inquiry from Paris.
When people search the net they want to get quick information. Over 50 percent of Internet searches are for services and products from local businesses. There are some methods that you can use to get local traffic to your website:
Google Plus local
Google plus local integrates the power of search with Google Plus. You can create your own Google Plus profile , add your location and put up reviews, feedback etc. Adding Zagat reviews gives the searcher enough information about your business prior to visiting the location. Good reviews not only result in more visits but also quality visits.
When you blog add local information to the article. Identify which city or state you want to target with your post. Then make sure you mention this a couple of times within the article. If it makes sense then add the city or state name to the article headline but do’nt force it. If it fits naturally then go ahead and add the city. For example you may be writing a post about silversmith services. Sprinkling the post with keywords like – silversmith service Leeds, or – finding a silversmith in Leeds, will tell searchers that the article is about silversmith services available within Leeds.
You can also mention related local information within the post. This could be a mention of some landmark within the area – something that associates the article with the local area. Again do this if it makes sense to add it to the article.
When you add pictures to the posts use descriptive names to describe the picture. Use dashes. When you use an image name like Boston-florist, Google and other search engines will recognize that this image has something to do with florists local to that area. Lately there has been a substantial increase in searchers, searching via image search, on Google images. By tagging images correctly you increase the chances of posts and images showing up in the search results.
Coupons are time tested sources of increasing traffic. Everyone loves a good deal and the promise of a discount adds to the excitement of the purchase. Adding a digital coupon to avail offers, discounts, giveaways will definitely attract enough attention and encourage visitors to visit the site.
Contributing articles to directories gets your site additional promotion. There are a number of good informative online directories that searchers use, to source information. By submitting articles to these directories you can get direct traffic to your posts. However make sure that the article you submit is available on your website and gets indexed by Google before it is published on other directories.
Videos are an engaging way to reach customers. To get maximum benefit, optimize the videos, using local keywphrases and keywords. Not all videos go viral. However a properly optimized video increase the probability of the video to show up in the local search, on Google and other search engines. Using descriptive names that specify the location, using the right tag, all contribute to the optimization of the video. Some common video sites you can use for promoting the videos locally are Viddler, Vimeo, Dailymotion and Ustream.
Blogging on other blogs beside your own gets you to reach out to more people. It further provides credibility and authority to your business. First you get to talk about your niche without promoting your product or service. This is great for establishing trust. Secondly you come across as an authority on the subject which spills over to your business. Do a search on Google to find blogs that are interested in guest writers writing for them. Check what kind of topics they would be interested in, and write out an article for them. The published article will get you a link back to your own blog or site. For a well written article this link can prove to be really valuable in the amount of traffic your post receives.