Many online users and bloggers know that low bounce rate is a good sign of any site or blog. But the question arises that how bounce hits correspond to our blog or site, and, why we should care about it, and, what one should do to make it as little as possible.
Firstly, let us understand what is meant by the word “Bounce Rate”.
A Bounce Rate is basically a method to measure the quality of traffic coming to your site or blog. It is the number of visitors that open up your website and leave it without viewing any other pages. Through bounce rate, one can know the exact value or readers of your blog or website. For example, 35% bounce rate is much better than the 55%. An ideal bounce rate is always lower than 50%.
Below are six effective ways to reduce the bounce rate of your blog or website to get the targeted traffic:
1.) Use Keywords relevant to your web page
By choosing relevant keywords play an important role for the relevant and targeted traffic. Using the relevant content, tags with relevant keywords and released them to the relevant pages by selecting the categories work the best to attract the right traffic to your site. Hence, it will reduce the bounce rate.
2.) Improve your Web page load time
Users like those websites which opens up immediately without taking a long time to open. Although the speed of internet in present time is very quick because of advanced technology, but still sometimes site become so heavy that no user is interested to wait for the site to open. They just like to close it and move to another site. As a result, it increases bounce rate. So you should improve loading time of your website. Sometimes when you use internet via mobile devices, it affects the speed due to temporary network congestion or high traffic levels. And the excessive use of presentations, multimedia, scripts, etc. also increases the page load time, and ultimately increases bounce rate of your website.
3.) Put the quality content to your site
Most of the people get attracted by good and relevant content on your site. It adds extra flavor to your site to attract readers and also helps to build up the confidence of users on your website or blog. Quality content is the great way to attract a huge amount of users to your site. But if your site has not good content for the readers, obviously the users will move to the next site. Results, high bounce traffic.
4.) Proper Navigation Structure
Correctly positioned navigation on your site affects the bounce rate of your website. Categorized Manu bar properly will lead to the appropriate section of desired category. It helps users navigate your site easily to the desired page. As a result, this reduces the bounce rate of your site.
5.) Proper Internal linking
Except navigation structure, proper internal linking of the web pages is also an effective way to reduce bounce rate. You can hyperlink the internal pages by hyperlink the required keywords present in the content to the target pages. This is called internal linking of the site. This is also an effective way to promote your content-rich pages to increase readership and developing more user confidence. In addition, you can use the “related content” category to achieve this goal.
In addition to the above ways, one should also use the right tools and features to reduce bounce rate. These tools and features are to encourage the users to visit other pages on your site which reduces the bounce rate. Some of those features and tools are: Featured content, Top Stories, Related content, popular content, Comments, Feedback.