Simple Tools Effective Results
Which business would not like to get more traffic and increase sales? However, increased online traffic is not enough. Traffic should be relevant so that visitors reaching the site stick around long enough to accomplish set goals.
How do you get relevant traffic? There are a number of online marketing methods that can be used. Amongst these, Links still get the most effective results. However, getting good links requires patience. Building one way links can keep your site on the top of search engine rankings for the "money making" keyword. A top ranking for a profitable keyword results in a good stream of traffic to the site.
Writing good content and publishing it within good article directories again provides a quality link back to a webpage on the site. This provides a much needed boost to the webpage and boosts the PR of the page. This can get the webpage to start showing up in the search results. In addition good content also gets picked up by other sites along with a link to your site. The more you circulate content, the more likely you are to receive links as other sites will link to your site on their own
Use social media sites for your own link building. Additionally adding a bookmark option on the content pages of your site allows the content to be shared by other users. This can also increase link back, if the content is of value. Posting content on sites like twitter, dig, Squidoo displays the content to a wider network and if users like what you write then they would reach your site for more information.
Press releases again add to the link count for a site. The bonus for a link from a press release is that it allows you to embed a link with an "anchor text", within the content as against articles where the linkback is only from the bio section. Additionally press releases released on the PR sites pass some of the link juice to your site as these sites already have a good PR.
Whenever a new page or post is created using your targeted keywords, go to these posts and add a comment that contributes to the conversation. This should not be difficult if you know your subject and product well. If this has value, it will get accepted and provide an additional link to the site for the targeted keyword. Top
What defines a link as a Quality Link?
Getting links is not enough. These should be quality links. For one website to link to another, there must be good content and a broad relevancy. If a site is selling "women's accessories" then a link from a webpage that talks about "food recipes" is not relevant. On the other hand a link from a webpage related to "jewellery" is relevant. In addition the page should support good content. If the page is just displaying product images, adding a small description adds to the content on the page. This also helps visitors understand what the page is about- any additional relevant information adds value when the visitor makes a buying decision.
The PR of the linking page also adds value and passes some of the link juice to the destination page. Using links from traffic sites like Squidoo, hubpages, and even Wikipedia - gets quality linkbacks. Avoid spammy sites designed merely for the purpose of linking. Chances for the PR going down for these sites is highly likely.
Links should provide usability as internal links within the pages of a site help in improving site usability and also improve the user experience. As a good user experience will ultimately benefit the site in terms of stickiness and better conversions. Top